• in-person and virtual Course at oru

Digital Marketing

A cutting-edge digital marketing and communication course, providing industry relevant certifications, real life experience through Stukent’s Mimic Pro simulation, and applied theory. 

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Student Testimonials

I greatly enjoyed Professor Weinkauf's Digital Marketing class because it provided me with the opportunity for hands-on learning. Through the engagement required in her class, I built marketable skills that I will be able to immediately apply to my career. Also, Professor Weinkauf does a phenomenal job in staying current on digital marketing trends and strategies. She explained how search engine optimization and keyword research works, and through the Stukent simulation, we were immediately able to apply what we learned.
Danielle Noordman
Marketing Major
Professor Weinkauf’s Digital Marketing course is easily my favorite class I have taken at ORU so far. It is so practical, and she teaches really important skills that we will need in our careers as Marketers. The simulation is the best part of the class because I am able to learn what works when marketing via email and search engine ads. My favorite part of the class is creating our own websites. I enjoy having the creative freedom to make it what we want but also learn the basics of running a website and gaining an audience.
Carly Spain
Marketing Major, French Minor
This course has been instrumental in my life beyond the classroom. I have learned so much and gained so many new skills that it has set me up for multiple internship offers. I now work as a digital marketing and social media freelance consultant for a couple of companies, including an international start-up. The hands-on application and the opportunity to access and utilize the same technology used in the industry was a huge advantage. Professor Weinkauf sets all her students up for great success.
Rebekah Roberts
MBA, Marketing Concentration
  • Featured Course

Digital Marketing

A cutting-edge digital marketing and communication course, providing industry relevant certifications, real life experience through Stukent's Mimic Pro simulation, and applied theory. 
  • Experiential Learning
  • Current Industry Trends
  • Applied Analytics
  • 3 Credit Hours
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Featured Student Blogs

As part of this course, students get the opportunity to build and design their 
own website in which they will post blogs they have written on a chosen subject.

F.A.Q.

Digital Marketing Essentials/Mimic Pro Bundle.
Stukent. ISBN: 978-0-9996302-0

HubSpot SEO Training Course.
Google Adword Certification. 
Google Analytics Certification.

Email Marketing – MailChimp exercise. 
Website Development.
Blogging with use of SEO, blog formatting, and keyword research tactics. 
SemRUSH Keyword Research exercise. 
Google Ad campaigns (pay per click and shopping ads), email campaigns, and budget management – Stukent’s Mimic Pro Simulation exercise.

Yes, this course is available for gradute students to take. However, graduate students are required to complete extra assignments for this course to be considered master’s level approved.