Digital Marketing Course
A cutting-edge digital marketing and communication course, providing industry relevant certifications, real life experience through Stukent’s Mimic Pro simulation, and applied theory.
Introduces a paradigm of dynamically and directly interacting with customers through digital means by providing a framework and tools for managing and analyzing an organization’s virtual presence for marketing purposes. Applies concepts of digital marketing in practice through applicable projects and assignments. Students are given the opportunity to experience and analyze the effects of creating, promoting, and adapting an online identity for a marketing, entrepreneurial or digital media organization.
Prerequisites: MKT 130 Principles of Marketing
- Describe internet marketing as a critical component of the new marketing mix.
- Understand the essential components of Internet marketing, including websites, SEO, social media, PPC advertising, email marketing and more.
- An in-depth understanding of the processes and planning involved in the creation of blogs, content creation, effective online advertising and marketing campaigns.
Students enrolled at Oral Roberts University courses have the right to learn in an environment where all individuals are treated equitably and with respect. Behaviors in class that interfere with the learning experience are not permitted. Disruptive or disrespectful behaviors may result in dismissal from the class by the instructor. Specifically, it is expected that students show respect for the class by not using cell phones during class and by not packing up until after the instructor has indicated the class is over. In addition, students may take notes by laptop, tablet or phone.