Lessons

What you’ll learn

Google Analytics

Complete the Google Analytics certification and discover how the Google Analytics platform helps you track and report website traffic. Get hands-on experience with the software as you monitor traffic to your student blog. 

Mimic Pro Simulation

Complete the 10 week simulation and shorten the learning curve as you gain valuable experience and hands-on practice with writing targeted ads, performing keyword research, high-converting landing pages, measuring KPI’s, pricing and products, and utilizing email marketing. 

Google Adwords

Complete the Google Adwords certification and learn how to leverage this platform when advertising on Google. Understand the bidding process to display service offerings, product listings, or other media.

Website Design

Gain crucial experience in developing your very own website on WordPress about a topic that you are passionate about. This can help you set up your online presence for your career in the future. 

Blogging

Apply in-class theory to blog writing, whilst incorporating the principles of keywords, blog structure, and copyrights. Your blogs can be shared through your social media platforms to friends, family, and even potential recruiters.

On-Site & Off-Site SEO

Search Engine Optimization is crucial to understanding the workings of digital marketing and you will acquire the key knowledge to improve the quality and quantity of traffic to any website through the HubSpot SEO Training certification. 

Email Marketing

Receive unmatched skills as you utilize the MailChimp email marketing campaign platform firsthand as you spread the word about your website and blog.  

Keyword Research

Obtain the incredible opportunity to access the SEMrush keyword research tool to support your efforts to write SEO effective blogs. 

Social Media Marketing

Master the comprehension of the intricacies of social media marketing.  Contact Prof. Weinkauf for more information on her new Social Media Marketing Course launching Spring 2021. 

Digital Strategy

Find out how to put together an successful digital strategy to improve business performance, corporate online presence, and secure a sustainable competitive advantage. 

Paid Search Marketing

Master the tricks to paid search marketing not only through traditional methods such as search engine sponsored listings, but also in upcoming trends such as influencer marketing. 

Online reputation Management

Know how to keep watch on and, if necessary, take control of the online conversation about your brand through resources such as Google Alerts.